For years, Princess Catherine (Kate Middleton) has remained one of the most admired and beloved figures in the British royal family. With her poised public image and carefully curated presence, Kate has been a symbol of grace and stability.
But now, some experts believe that Meghan Markle could soon surpass Kate in popularity.
The reason?
A rumored return to Instagram.
Yes, Meghan may be plotting a massive social media comeback, and experts predict it could change everything.
- Will Meghan’s return to Instagram boost her popularity beyond Kate’s?
- Could she reclaim public favor after months of backlash?
- And what kind of content will she share, now that she’s free from royal restrictions?
One thing is certain: if Meghan makes a grand return, the internet will be watching.
Meghan Markle’s Instagram Comeback: What We Know So Far
Rumors have been swirling for months that Meghan Markle is planning to re-enter the world of social media in a big way.
After stepping away from the royal family and moving to the U.S. with Prince Harry, Meghan left behind her old lifestyle—including her blog, The Tig, and her personal social media accounts.
However, PR experts believe her return is not just possible—it’s inevitable.
“It’s no question that when Meghan returns to Instagram, she will overtake Kate in terms of popularity,” publicist Mayah Riaz told The Mirror.

If true, this could mark one of the most significant shifts in royal public relations in recent years.
Kate Middleton’s social media presence is carefully managed and controlled—a reflection of the royal family’s traditional, polished image. Every post is curated, every caption deliberate, and every photo strategically chosen.
But Meghan? She plays by her own rules.
And that, experts say, could make all the difference.
Why Meghan’s Instagram Would Be a Game Changer
One of the biggest differences between Kate’s and Meghan’s social media presence is control.
Since Meghan stepped away from the royal family, she has had more freedom to craft her own narrative. Unlike Kate, who likely has a team managing her posts, Meghan would be able to share her life unfiltered.
“She won’t have to run it by anyone for approval before posting it,” Riaz explained.
“We can see all aspects of Meghan and her family life.”
This level of authenticity could set her apart from Kate in a way that resonates far beyond the royal bubble.

- Kate’s Instagram feels like a royal press release—elegant, but distant.
- Meghan’s could feel more personal, spontaneous, and relatable.
And in today’s digital world, relatability wins.
If Meghan uses Instagram to showcase behind-the-scenes moments of her life, her projects, and her personal experiences, it could bring a new level of engagement that even Kate’s well-maintained image might struggle to compete with.
Why Meghan’s Social Media Could Dominate Headlines
Another major factor in this predicted shift is the media’s obsession with Meghan Markle.
Even after leaving the royal family, Meghan remains a polarizing figure.
- Every move she makes becomes a headline.
- Every public appearance is analyzed.
- Even those who criticize her can’t seem to stop talking about her.
“We don’t frequently see Kate’s Instagram photos generating news,” Riaz pointed out.
“However, Meghan’s life on Instagram will make headlines.”

This is a key point.
Kate Middleton’s Instagram is respected but rarely controversial.
Meghan, on the other hand? Her posts could spark discussions, debates, and even viral moments.
And in an era where social media thrives on engagement, controversy—good or bad—often leads to dominance.
With Meghan reportedly working on new projects, including a potential revival of her blog, The Tig, her return to Instagram could also serve as a launchpad for her next big career move.
Could Meghan’s Popularity Truly Surpass Kate’s?
Despite Meghan’s potential for a massive social media resurgence, not everyone is convinced she can eclipse Kate Middleton’s royal standing.
Kate and Prince William remain overwhelmingly popular in the UK, with polls consistently placing them among the most beloved members of the royal family.
Meanwhile, Meghan’s approval ratings have been more mixed—strong in some circles but divisive in others.
“Let’s not forget that even those who despise Meghan continue to follow her on Instagram,” Riaz noted.
This highlights a unique dynamic:
- Meghan attracts both fans and critics.
- Even her detractors can’t seem to look away.
- Her presence online could spark intense engagement, no matter what she posts.
That kind of attention—whether positive or negative—could make her one of the most followed royals of all time.
The Dark Side: Will Meghan Face More Online Hate?
While a social media comeback could boost Meghan’s visibility and influence, it could also open the floodgates for something else: trolling and criticism.
Meghan has long been the target of intense online scrutiny, with some of her harshest critics launching coordinated attacks against her on social platforms.
“Along with the surge in followers, I suspect that much of it will be trolling,” Riaz warned.
Meghan has already faced waves of abuse on Twitter (now X), and some believe her Instagram return could ignite similar levels of negativity.
Would Meghan be ready for that level of scrutiny again?
Or would she use her platform to shut down critics and reshape the narrative?
Only time will tell.
Final Thoughts: A Social Media Showdown Between Meghan and Kate?
At the heart of this debate is a larger question:
- Can Meghan Markle’s digital comeback truly rival Princess Kate’s royal image?
- Or is Kate’s status as future queen simply too powerful to be challenged?
While Kate and William’s popularity remains solid, social media is an entirely different playing field.
- Meghan is free to be more expressive, unfiltered, and real.
- She can engage directly with her audience, breaking the royal tradition of distant formality.
- Her Instagram comeback—if executed well—could spark a cultural shift in how we view modern royalty.
The battle for public favor isn’t just about tradition vs. modernity anymore—it’s about who can capture the digital age.
Will Meghan surpass Kate in social media influence?
If she plays her cards right, she just might.
Stay tuned—because Meghan’s return could shake up the royal world like never before.